Smith had presided over 11 years of explosive growth, a period when Intuit had secured its place in the Silicon Valley pantheon, and the tour was like a long party. Intuit began in the s as an accounting software company focused on helping people with their bookkeeping. Over time, the company, like the other giants of Big Tech, cultivated an image of being not just good at what it did, but good, period. In a recent Super Bowl ad, Intuit portrayed itself as a gentle robot that liberates small-business owners from paperwork. When Smith took over in , TurboTax was a market leader, but only a small portion of Americans filed their taxes online. But the success of TurboTax rests on a shaky foundation, one that could collapse overnight if the U.
Turbo tax bought it from them I believe and upgraded it a bit over time and now it is the most user friendly it can be in my opinion. I have been doing my own taxes since when I got my first job and have learned a great deal about taxes over the years. Because of the traveling and the foreign tax exclusion it became necessary for me to learn more than the average American about taxation issues in order to keep up with my particular situation as far as the IRS was concerned. Turbo tax handles all the issues that may come up even if you are new to doing your own taxes because their interview method of asking questions about your particular situation makes sure that you get all the possible deductions for your best possible tax return. Once you get comfortable with doing your own taxes and know what you are going to need to do before the software even asks, you can switch to the forms method and eliminate the interview method to make it quicker than having to listen to all the possible write offs that are suggested during the interview method.